FLORINA GOBEL


PROFILE

Communications professional with nearly a decade of nonprofit experience in content strategy, social media management, and community engagement.

Passionate about user needs and human centered design thinking. Warm, collaborative leader with exceptional interpersonal, written, and public communications skills.


EXPERTISE

  • Communication strategy
  • Social media marketing
  • Content strategy
  • Community engagement
  • Brand development
  • Digital strategy
  • Public relations
  • Copywriting / editing

EXPERIENCE

COMMUNICATIONS DIRECTOR

New Organ | 2011 - Current

Developed and strategized digital and social content from the ground up. Further defined and elevated brand voice consistently across channels and materials.

  • Increased organic traffic to website by over 400%, average lead generation by over 100%, average conversion rate by over 300% in one quarter.

  • Conducted content audits and gap analyses, mapped personas and user journeys, collaborated with design and internal teams.

  • Mentored team of interns in marketing research, user database administration, and community outreach.

  • Developed content architecture and content strategy for website.

 

SOCIAL MEDIA MANAGER

Methuselah Foundation | 2008 - 2011

Managed all web and blog content, social strategy, and community engagement. Initiated fundraising program converting followers into committed monthly and annual donors of $25,000 over 25 years.

  • Drove average conversion rate and community engagement by over 400% through rebranding, social media, and email marketing campaigns

  • Maximized average organic social media outreach by over 500% through creative, cross-platform multimedia campaigns

  • Audited content ecosystem, conducted user research and gap analyses, led core modeling workshop for web content

  • Structured successful social media matching campaigns 

  • Formalized PR strategy, coordinated key pieces with media outlets


EDUCATION

STORYTELLING & CONTENT STRATEGY CERTIFICATION

University of Washington | 2016


TECHNICAL SKILLS

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Google Analytics
  • Wordpress & Squarespace
  • Mailchimp
  • Sprout Social
  • Hootsuite
  • Buffer
  • HTML / CSS